Client

Previously known as Campbelltown Leisure and Fitness Centres, Campbelltown Active is owned and operated by Campbelltown City Council. Campbelltown Active manage four fitness and leisure centres across the Campbelltown region.

Background

The Campbelltown Leisure and Fitness Centres department of Campbelltown Council engaged our team to assist them with their rebrand of the department to be known as Campbelltown Active. The team had a vision to reposition the department as a group of leisure and fitness centres in an effort to compete in the local gym market.

Work

Through a collection of workshops our team worked closely with the Campbelltown Active team to develop a new overarching brand with a collection of centre based sub-brands. A community focus was at the heart of this project and the final outcome was well received by centre members and the council team.

Our team also worked to develop a unique marketing campaign in an effort to launch the newly branded Campbelltown Active. This campaign aimed to assist members through the branding transition phase and educate the wider Campbelltown community of the unknown opportunities Campbelltown Active offer their community.

Deliverables

• Brand
• Style Guide
• Collateral
• Web assets
• Social Assets
• Marketing Plan