The Client

With over 1 million pieces of hire equipment Coates Hire is Australia’s largest equipment rental company. Coates Hire have an extensive brand strategy that considers all customer touch points from the in branch experience to users engagement on their website.

Background

As part of their ongoing support of the Supercars, Coates Hire sponsor the V8 Supercar Competition in Australia. Coates Hire approached our team to create the hero campaign visual for their 2017 Supercars season activation and manage the rollout of assets required for this campaign.

Work

Our design team were briefed to create an illustrated event identity. This identity needed to feature visuals associated with the Supercars whilst remaining compliant with the Coates Hire brand. After a collection of initial brand concepts the featured illustration was selected and rolled out across required collateral.

Deliverables

• Campaign visual identity
• Posters
• Social media assets
• Web assets
• Program advertising
• Uniforms